WWE, a social media powerhouse, tops 100 million subscribers on YouTube

As WWE gears up for its biggest annual premium live event next month, the company continues to harness the power of its social media presence to reach its fans. A key component of that strategy is YouTube, where WWE has hit an important milestone: surpassing 100 million subscribers.

YouTube has about 2.49 billion active users currently and is the second most popular social media platform after Facebook, according to DataReportal. And 47% of all internet users around the world access YouTube monthly.

WWE, a sports entertainment company that is part of TKO Group, is also among the top 10 most subscribed YouTube channels globally, with no professional sports leagues currently in that mix. Others in the top 10 include Indian record label and film production company T-Series, Sony Entertainment Television and social media personalities MrBeast and PewDiePie.

WWE joined YouTube three years after its launch and says that the company currently has more than 81 billion lifetime views on the platform. Part of its YouTube success comes from carefully curating its content – and making sure there is a continuous flow of it. That includes highlights from its weekly television shows, Raw, Smackdown and NXT, which are immediately uploaded to the platform when the shows end. There’s also pay-per-view and premium live event archives as well as original content, including press conferences held after premium live events, WWE career retrospectives and vlogs from wrestlers.

FILE - Actor and former WWE Superstar Dwayne "The Rock" Johnson participates in a news conference on Wednesday, Mar. 30, 2011 in New York. As WWE gears up for its biggest annual premium live event in April 2024, the company continues to harness the power of its social media presence to reach its fans. A key component of that strategy is YouTube, where WWE has hit an important milestone: reaching 100 million subscribers. (AP Photo/Evan Agostini, file)

The company has also discovered that its YouTube audience has an appetite for programs hosted by WWE wrestlers that aren’t focused on wrestling. There’s Up Up Down Down, a gaming specific YouTube channel led by wrestler Xavier Woods and Celtic Warrior Workouts, an exercise channel led by wrestler Sheamus. And its global audience gravitates to WWE Espanol, a Spanish language content channel for its fans in Latin America.

The YouTube content of WWE engages a key demographic. The company says that 35% of its views from subscribers (lifetime) comes from 18- to 24-year-olds. And its YouTube audience is actively engaged, immediately seeking out content tied to its television programs and big-name stars like Dwayne “The Rock” Johnson as soon as it hits the platform.

Johnson, who recently joined TKO’s board, has been making regular appearances on Smackdown leading up to WrestleMania XL. An appearance on last Friday’s show, where The Rock challenged Cody Rhodes and Seth Rollins to a tag team match at WrestleMania XL against himself and Roman Reigns, currently has more than 2 million views on YouTube.

The Rock’s return to the WWE has helped get the company to the 100 million YouTube subscriber mark faster. WWE said that a press conference held in Las Vegas last month to promote WrestleMania XL that featured The Rock propelled it to more than 100,000 YouTube subscribers in one day.

Prior to The Rock’s return to WWE television in September, the company was tracking to reach the 100 million YouTube subscriber milestone in late April, according to WWE.

Panorama Hispano is the regional news and information newspaper for Hispanic and other diverse communities.

US Hispanics are now the largest ethnic minority in the United States numbering 54.2 million as of July 2014. Serving: Buffalo, Rochester, Fredonia, Niagara Falls, NY and Erie, PA. Outside our Market area: Visit our affiliate at: http://www.impremedia.com/

Contact us: Contact@PanoramaHispanoNews.com

Featured News

Apr 14, 2024
Unfazed by danger and power, Guatemalan cardinal keeps up fight for migrants and the poor

HUEHUETENANGO, Guatemala (AP) — As more than 100 men carrying an elaborate float of Jesus halted before him, Cardinal Álvaro […]

Read More
Apr 14, 2024
Divisive? Not for moviegoers. ‘Civil War’ declares victory at box office.

Alex Garland’s provocative “ Civil War ” didn’t only ignite the discourse. The film also inspired audiences to go to […]

Read More
Apr 14, 2024
It’s almost April 15. Here’s how to reduce stress and get your taxes done

NEW YORK (AP) — For many people, tax season isn’t only about gathering W-2 forms or calling an accountant. It […]

Read More

popular categories

Featured (4,862)
Mundo Latino (1,972)
Locales / Regional (1,024)
Buffalo (2,015)
Dunkirk (1,590)
Rochester (1,569)
PA (1,166)
Negocios / Tecnología (939)
Tecnología y Science (192)
Salud (537)
Deportes (783)
Entretenimiento (720)
Extras (396)
Movies (203)
Viajes, Vida y Estilo (657)
Copyright © 2024 Panorama Hispano News. All Rights Reserved.
crossmenuchevron-downmenu-circlecross-circle
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram