- The New York State Brewers Association (NYSBA) is inviting craft beer enthusiasts to go behind the scenes with brewers and brewery owners of popular New York State breweries during their New York State Virtual Craft Beer Tasting Experience
on Sat., Sept. 26, 2020. The interactive virtual event will bring the experience of visiting NYS breweries to enthusiasts living rooms, beer included! Four breweries will be highlighted over four 90-minute tasting sessions: Grimm Artisanal Ales, Sand City Brewing Co., Hudson Valley Brewery and Greenport Harbor Brewing Co.
A Single Session Pass is available for each of the four tasting sessions at $65 per pass, with a total of 100 passes available for each session. All-Access passes are also available to attend all four sessions of the day for $240 with beer from all four breweries. Passes are designed to be enjoyed by 1-2 people. Each brewery will be sending pass holders 2 exclusive beers directly to their homes (32oz per style, 64 oz. total) to be enjoyed during the interactive event.
The schedule for this exclusive tasting event is as followings:
SESSION 1 | 12:00-1:30 PM: Grimm Artisanal Ales (Brooklyn)
SESSION 2 | 2:30-4:00 PM: Sand City Brewing Co. (Northport)
SESSION 3 | 5:00-6:30 PM: Hudson Valley Brewery (Beacon)
SESSION 4 | 7:30-9:00 PM: Greenport Harbor Brewing Co. (Greenport)
Visiting and touring New York's 450+ unique breweries is an exciting aspect of the craft beer culture. By meeting the people behind the beer, craft beer enthusiasts receive a greater appreciation for the craft. The New York State Virtual Craft Beer Tasting Experience is designed to foster these conversations, by allowing participants in on exclusive Zoom calls with brewers and brewery owners from each of the event's breweries. These intimate sessions include engaging and interactive discussions about flavor profiles, style categories, stories behind beer names, brewery folklore and more.
"The virtual event was a lot of fun! We loved the super-social atmosphere and the interchange between the brewer and the attendees," said Matt S., a previous New York State Virtual Craft Beer Tasting Experience attendee.
"While the in-person thing is always fun, the virtual event offers a slightly more intimate and focused experience," said Rich Vandenberg, co-owner of Greenport Harbor Brewing Co. and Vice President of NYSBA. "I'm most excited about the opportunity to connect and share our story with a fan, future brewer, or simply a curious beer lover who might not find it easy to make it to the brewery at this time."
Beers from participating breweries
NYSBA's series of New York State Virtual Craft Beer Tasting Experiences are designed to showcase how beer from NYS is as diverse as the state itself. A second fall Virtual Craft Beer Tasting Experience is already being planned for November. Additional details will be released soon on the ThinkNYDrinkNY website.
"2020 has been financially devastating to so many small businesses who have had to scale back production, close, or lay off staff members - breweries are no exception," said Paul Leone, executive director, New York State Brewers Association. "These virtual tasting experiences not only showcase breweries in our state, but also give craft beer fans an opportunity to try beer they may not have been able to try otherwise without having to leave their homes. These virtual tasting experiences not only help the breweries involved sell more beer, but they help the NYSBA raise critical funds to keep us operating to help and protect the breweries in our state."
A portion of proceeds from the events will benefit the New York State Brewers Association, a 501(c)6 non-profit trade association promoting and protecting the over 460 craft breweries in New York State.