The measure “comes in response to demands from broadcast rights holders for an improved product to raise it to the level of other elite sports competitions,” the league said.

The Spanish league this season is debuting its partnership with videogame company EA Sports as its title sponsor, with new logos and audiovisual features to be put in place.

Only one club — Real Madrid, according to Spanish media — voted against the changes to how the broadcast revenues are shared. Some of the revenues will still be distributed according to audience share, with another portion now being calculated depending on the degree of collaboration by clubs and their voluntary initiatives.

This new system only affects the 25% of the “audience recognition” criteria for revenue distribution, the league said.

“The measures and proposed results are a response to the needs of a constantly evolving market in which it is essential to strengthen links with fanbases that demand new content to better their match experience, something that other major European leagues are already working on,” the Spanish league said.