But what were intended to be celebratory comments marking Trump’s signing of an executive order that pledges to improve Hispanic Americans’ access to educational and economic opportunities instead fueled a firestorm of backlash targeting Unanue and Goya that culminated in widespread calls to boycott the popular brand
As clips of Unanue’s remarks circulated on social media Thursday, Latinos and longtime supporters of Goya’s food slammed the CEO’s commendation of Trump, citing the president’s incendiary rhetoric and controversial policies aimed at minority communities and immigrants. By early Friday, “Goya” was still a top trending term on Twitter along with the hashtags #Goyaway and #BoycottGoya as a number of public figures, and Democrats such as Rep. Alexandria Ocasio-Cortez (N.Y.) and former presidential candidate Julián Castro, criticized Unanue — a third-generation Spanish American — for praising Trump.
Castro urged Americans to “think twice” before buying Goya products.
Goya Foods “has been a staple of so many Latino households for generations,” he tweeted. “Now their CEO, Bob Unanue, is praising a president who villainizes and maliciously attacks Latinos for political gains.
Representatives for Goya did not respond to multiple requests for comment from Panorama Hispano News, The Washington Post or other news outlets late Thursday.