Workers who help bring Disneyland’s beloved characters to life — including Mickey Mouse, Donald Duck and Cinderella — are looking to unionize.

Labor organizers announced the campaign Tuesday, saying performers want better safety conditions and scheduling policies to help them keep the magic alive for visitors.

While most of the more than 35,000 workers at the Disneyland Resort in Southern California already have labor unions, about 1,700 performers in parades, character actors and support staff do not.

“This isn’t one of those situations where we’re out making the employer the bad guy,” said Kate Shindle, president of Actors’ Equity Association, which would represent the performers. “It is uniquely important Disney remains a place that people view as magical, and I think that (unionizing) will improve that across the board.”

Union membership has been on a decades-long decline in the United States, but organizations have seen growing public support in recent years amid high-profilecontract negotiations involving Hollywood studios and Las Vegas hotels. The National Labor Relations Board, the federal agency that protects workers’ right to organize, reported more than 2,500 filings for union representation during the 2023 fiscal year, the highest number in eight years.

Disney operates two theme parks — Disneyland and Disney California Adventure — and a shopping and entertainment area called Downtown Disney in Anaheim, California. Disneyland, the company’s oldest park, was the second-most visited theme park worldwide in 2022 with 16.8 million people coming through the gates, according to a report by the Themed Entertainment Association and AECOM.

Union cards were circulated starting last week to promote forming a labor union under the Actors’ Equity Association, which traditionally represents actors and stage managers. The group already represents theatrical performers at Walt Disney Co.’s Florida theme parks, organizers told The Associated Press.