The Buffalo Bills announced today that Highmark Blue Cross Blue Shield of Western New York will be the new naming rights partner for Bills Stadium. Effective immediately, the home of the Bills will now be named Highmark Stadium.

“We are proud to welcome Highmark to the Buffalo Bills family and we are thrilled to partner with them on a new naming rights deal for our stadium,” said Kim Pegula, Owner/President of the Buffalo Bills. “We are confident that Highmark Blue Cross Blue Shield of Western New York is committed to maintaining their status as a healthcare and philanthropic leader in our region. We look forward to many years of working together with their team creating great memories at not only NFL football games but at many other health and wellness events and community celebrations.”

“The Bills are a beloved institution in Western New York, and there is no better way for Highmark Blue Cross Blue Shield of Western New York to show that we plan to continue to be part of the fabric of this community than through this partnership. Together with our long-time partner, Pegula Sports and Entertainment, we envision this stadium to be an all-encompassing asset for our region and beyond,” said David W. Anderson, CEO, Highmark Blue Cross Blue Shield of Western New York. “Highmark Stadium is the proud home of the Bills. It will also become home for future events that enhance the health and overall well-being of our community.”

Under the agreement and as part of Highmark’s commitment as a regional health plan, local employer, and strong corporate citizen, the Bills and Highmark will work together towards enhancing regional health and wellness through various activation opportunities at Highmark Stadium. In the future, we hope the stadium will serve as a home for health and wellness events for children, families, and our community.

Fans can expect to see the signage transformation completed over the coming months and will be in place by the kickoff of the Bills 2021 season in September.

The Buffalo Bills will host a ceremony on Tuesday with Highmark Blue Cross Blue Shield of Western New York to celebrate the partnership. The event will be streamed live on the Bills’ social media and digital channels.

ABOUT HIGHMARK BLUE CROSS BLUE SHIELD OF WESTERN NEW YORK

Highmark Blue Cross Blue Shield of Western New York is a trade name of Highmark Western and Northeastern New York Inc., an independent licensee of the Blue Cross Blue Shield Association. Since 1936, Highmark Blue Cross Blue Shield of Western New York has helped millions of people lead healthier lives. Blue Cross Blue Shield offers a full range of insured, self-insured, and government programs and services covering businesses, families, and individuals, as well as dental and vision plans and stop-loss coverage. Highmark Blue Cross Blue Shield employs more than 1,500 people and serves as a key economic driver in the region. As a community-based, not-for-profit health plan, Highmark Blue Cross Blue Shield contributes significantly to organizations that strengthen and enrich the health of the community. For up-to-date news, facts, and information about the company, leadership, and industry, please visit bcbswny.com or follow us on Twitter.

Founded in 1959, the Buffalo Bills are one of the most storied franchises in the National Football League (NFL). The Bills have won two American Football League (AFL) Championships (1964 – 1965) and won an NFL record four straight AFC Championships (1990 – 1993) that included four trips to the Super Bowl. Owned by Terry and Kim Pegula, the Bills are proud to be a member of the Western New York community for more than 55 years. For more information regarding the Bills visit buffalobills.com, call (716) 648-1800, become a fan on Facebook at facebook.com/buffalobills,or follow the Bills on Twitter at twitter.com/buffalobills.