Yolanda Martinez-Rodriguez is the Fisher Price Engineering Localization Senior Program Manager on the International business. During her 28 years with Fisher-Price, Yolanda has provided her departments with superior leadership during critical transition phases, including organizing and attending world-wide toy shows, creating policies and procedures and budget reductions. With years of experience and productivity, she has certainly made her mark. Shortly after attending Buffalo State College, Yolanda started her career with Fisher Price as an International Marketing Coordinator. Based on her acumen and commitment, she received numerous promotions throughout the years leading up to her current position. Prior to working at Fisher-Price, Yolanda worked as a Legislative Assistant for Legislator William Robinson at The Erie County Legislature.
Born and raised in Rochester, New York to Cruz Maria and the late Eusebio Martinez, she is the youngest of 5 children. Yolanda’s parents came to the United States in the early 60’s from Coamo, Puerto Rico with her three eldest siblings and one child on the way. Yolanda’s parents knew that they were now living in a world where the English language would dominate, but they did not want the kids to forget their culture, language or roots. Her parents made sure all the kids continued to speak Spanish when at home. They have instilled in her the core values of integrity and service that is visible in how she spends her free time. Yolanda’s father, Eusebio also made sure his children were involved in the Hispanic Community in Rochester. The family always made it a point to participate in the Puerto Rican Parade and Festivals of Rochester. This was an entire weekend event that started with the parade down Clinton Avenue. The Festival was then held at Brown Square Park, where her father and his band would be one of the entertainment acts.
Yolanda is the current President of the Fisher-Price Diversity committee which she advocated for and founded. Yolanda is also serving her second term on the Town of Amherst Community Diversity Commission. She has been an active member of the Puerto Rican and Hispanic Day Parade of WNY since 2009 and has served as Public Relations Chair for the past three years and Vice-President of the Board for the past two years. Additionally, she served on the committee of the Miss Borinquen Leadership Development Program in 2010 and 2011 as its Treasurer. During her time on the Miss Borinquen Committee, Yolanda was instrumental in strengthening both the finances and the curriculum of the program. In addition to teaching religion to 8th graders at St. Leo the Great for the last five years, Yolanda was the proud caregiver to both of her parents, until her father recently passed in April.
Yolanda has been happily married to Eugenio Rodriguez, Jr since 1996. They have two beautiful children Emilia Miranda Rodriguez 17, and Alejandro E. Rodriguez 16. Profoundly driven and perfectionist by nature, Yolanda is committed to her family, job, and community. Her service as the 2015 President of the Puerto Rican and Hispanic Day Parade of WNY will surely be a benefit to all.